Is Reciprocal Linking Best for Internet Marketing?

Mention reciprocal linking on any internet marketing forum and you’ll be sure to get a barrage of heated replies. There’s a continual debate about the advantages and disadvantages involved in reciprocal linking and both sides make convincing statements. So, should you or should you not get involved in reciprocal linking? Ultimately, the decision is yours but these are some guidelines :

Reciprocal linking can work with or against you in this matter depending on the site that you exchange links with. If you exchange links with sites that receive much traffic, some of that traffic may be diverted to your website. The solution is to exchange reciprocated links with a site with a page rank no lower than one level below yours and to try to exchange links with many sites with a higher page rank.

Don’t exchange links with everyone that asks. The key here is to exchange links only with sites that are relevant to your website or to your keywords.

3. Avoid swapping links with sites with a big link index. If your internet site is mentioned on page 43 in your category of another site’s link directory, few people will ever see your link. Though a link will be generated to your site for the search engines, you won’t receive much traffic from the link exchange. Try and exchange links with sites where your link will be displayed on the 1st, or at the most, the second page of another site’s link list.
Four. Build on-line relationships. Swapping links with other topical websites is a glorious neat way to begin building partnerships with other website owners and may open the door for future joint venture requests. 5. Most search engines view sites that have many links to them as being critical. So, the more sites that link to your website, the higher your website might rank. But again, ensure that all reciprocal links have relevancy to your website or the search engines will penalise you.
Avoid link farms or link exchanges that may automatically exchange your link with their complete database without regard for the relevancy to your website.

Yes, it is time-intensive but when you are starting out, this is the simplest way to do it.
You would first need to set up a page on your internet site exclusively for your link categories. You can call the current page anything you like such as Links, My Partners, Link Partners, My Link Partners, for example. Set up this page with the major classes and subcategories that are relevant to your site. Then, set up a page for each subcategory which will contain the links. Test to be sure that whenever any one clicks on a subcategory that they’re taken to the correct link page.

Prepare a short 3 – five line ad about your internet site or your product and include the URL to your website. This could be in HTML code for easy uploading. Each linking company has their own procedure, but sometimes, each time you ask to exchange links, you will have to copy and paste the other site’s HTML code on to your link page under the proper class and subcategory.
Once this is done, let the other web site know on which of your pages they can find their link. If the other web site owner approves the link exchange, they should add your link to their link page and tell you on exactly what page you will find it.

If they have not added your link, you’ve got the choice of contacting the internet site owner as to why or of removing their link from your website.

[**] reciprocal linking is not always the best choice. Many are convinced that Google appears to prefer one-way links. The best of breed I suspect are 3wayslinks and 1waylinks.

This review of the 3WayLinks technology shows it is efficacious in securing a higher ranking in the search engines. And site C will link to site A with site A’s anchor text of choice. My favourite link building tool is 1WayLinks. This is another top tool from Jon Leger. He ensures that each blog post is manually reviewed for approval before it is submitted to the network. He also uses an automatic process to verify that all of the blogs in the network keep their links to your website. If Jon discovers cheaters he kicks them out of the network.

Using all these techniques at the same time to form backlinks might lead to being scattered and ineffectual.